Jim Overman is the Founder & President of J&P Asset Management. As a business and hospitality veteran, Jim has over 30 years’ experience including eight years at ValuePlace and WoodSpring Hotels where he was the Senior Vice President of Operations. Jim is a creative, dedicated and innovative hospitality leader, who’s approach to achieving outstanding sales growth, combined with his operational efficiency techniques to reduce expenses and maximizing profits has improved business valuations for supported hotel franchisees/owners. Jim has worked to create a lean property management process tailored to maximizing top line revenue while tightly controlling expenditures. The J&P process has proven to be repeatable, scalable, sustainable, and effective in all markets.

Steve Folden is the Chief People Officer at J&P. Steve has led HR operations at WoodSpring Hotels, Nationwide Hotel Management Company, Tosoh America, and he has worked with several other companies in various HR leadership roles. Prior to joining J&P Asset Management, Steve was the principal at The Folden Group, offering talent and organizational consulting services that aligned people and strategies for corporate clients. He is responsible for all people programs; including but not limited to, hiring, onboarding, benefits, payroll, training, HR metrics, and more. Steve’s role supports the overall business plan and strategic direction of the company. Steve joined the company in 2020. Steve holds a bachelor’s degree from the University of Maryland. He is also a US Army veteran and a graduate of the US Army’s Sergeant Major Academy.

Maggie Fernandez is the Chief Administrative Officer at J&P, the driving force behind the J&P Hospitality Management’s seamless back office operation. Before joining J&P in 2019, Maggie held prominent administrative leadership positions, serving for 11 years at Grant Thornton LLP and 17 years at J.R. Holcomb & Company. With a stellar career spanning over 28 years, Maggie brings a wealth of experience and expertise to her role. Her extensive background in administrative management is a testament to her unwavering commitment to excellence. As the steward of our day-to-day administrative functions, Maggie collaborates with critical areas such as human resources, budget tracking, and regulatory compliance. Her dedication and strategic vision allow her to work closely with our President and other top-level executives to craft strategies and policies that align with our organization’s objectives and goals. Maggie’s role is pivotal in fostering excellence across the board.

Brent Hilton is the Chief Operating Officer of J&P and is responsible for operations and revenue management performance. Prior to joining J&P, Brent held the roles of Vice President of Operations Strategy and then Vice President of Asset Management and Procurement at Extended Stay America, where he was responsible for the oversight and deployment of nearly $400 million in annual spend spanning 700+ hotels. In addition, Brent has consulted with several hotel brands with experience in underwriting, mergers and acquisitions, organizational strategy, brand positioning, and performance management. Brent Hilton holds a Bachelor of Science degree in Business Administration with an emphasis in Accounting and has been certified in Lean Six Sigma principles as a black belt for nearly 20 years.

Eric Chance is our Chief Accounting Officer at J&P and oversees all financial aspects of property performance. Prior to joining J&P in 2022, Eric spent 16 years in public accounting before joining the Goodyear Tire & Rubber Company in 2016 as their External Reporting Manager. Eric also served as the Assistant Controller of TimkenSteel Corporation before switching to the hospitality industry with J&P. Eric is a licensed CPA in Ohio and a graduate of Youngstown State University.

Steve McFarlane had over 14 years of diverse hospitality experience prior to joining J&P. McFarlane has managed both full-service and select-service properties, and his expertise spans new openings, renovations, new construction, multi-unit management, hospitality management, and asset management. McFarlane has serviced numerous roles such as Director of Corporate Engineering, Regional Operations Manager, and Asset Manager for notable brands including WoodSpring Suites, Marriott, Hilton, Holiday Inn, and Choice Hotels. Additionally, before joining J&P, Steve owned a successful real estate investment firm and provided consultancy for extended stay hotels and multi-family units, focusing on openings, training, and profit maximization. As Vice President of Facilities and Operations, Steve McFarlane leads a highly skilled team of Project Managers and mobile maintenance technicians who are experts in overseeing Capital Expenditure Projects and specialize in high-quality assignments. Under his leadership, this team offers tailored, cost-effective solutions designed to meet the specific needs of a business, ensuring each project is executed with quality, timeliness, and minimized cost. McFarlane’s team is at the forefront of transitioning properties and managing new property openings, showcasing their ability to adapt and excel in dynamic operational environments.